How Can Mortgage Brokers Use LinkedIn Newsletters to Get Found by AI

Two charts show domain citations by large language models. The first lists Reddit and LinkedIn, with citations at 11.29% and 11.03% respectively. The second is a Venn diagram illustrating LinkedIn citation rates by various AI models, with values of 5.3%, 13.5%, and 14.3%. Tone is analytical.

There’s a shift happening in how your potential clients find a mortgage broker – and most brokers haven’t noticed yet. A 2026 study by SEO agency Eight Oh Two found that 37% of consumers now begin their searches with AI tools rather than traditional search engines (Eight Oh Two, 2026). When someone asks ChatGPT “who’s […]