Google Ads can begin generating traffic and enquiries soon after campaigns are launched. While performance typically improves over time as campaigns are optimised, many mortgage brokers start seeing enquiries within the first few weeks.

Advertising budgets vary depending on location and competition. Many mortgage brokers start with a modest monthly budget and scale their campaigns as they begin generating enquiries and seeing a return on investment.

During your strategy call, we can recommend a suitable budget based on your goals and local market.

Yes. Google Ads is particularly effective for mortgage brokers because it targets people who are actively searching for mortgage advice, remortgage options, or help with buying a property.

This means the traffic generated is highly relevant and often much closer to making a decision.

Successful campaigns rely on several key factors, including:

• targeting the right keywords
• writing high-converting ad copy
• directing traffic to effective landing pages
• ongoing campaign optimisation

When these elements are managed correctly, Google Ads can become a reliable source of mortgage enquiries.

In many cases, yes. A dedicated landing page designed specifically to convert visitors into enquiries can significantly improve campaign performance.

We ensure that your ads direct potential clients to pages that clearly communicate your services and encourage them to get in touch.