A huge LinkedIn update for brokers just dropped, and it will transform your visibility on the platform. These new metrics can help you figure out what kind of content your audience really likes. Let’s break them down.
What’s new?
- Saves – Now you can see how many people bookmarked your post.
- Sends – You can also see how many times someone shared your post by sending it in a private message on LinkedIn.
These are added into the “Engagements” / “Social engagement” section of your LinkedIn analytics.
Why this matters
- Signals of real interest
If someone bookmarks your post (“Save”), it means they found it useful and want to come back. If people send it privately (“Send”), it means they think you or someone they know will benefit. These are deeper engagement signals than just a like or view. - Better feedback on what works
You can now see not only which posts get clicks or reactions, but which ones people want to keep or share privately. So you can tailor future posts to do more of what works. - Improves content strategy
When you know what kind of content gets saved/sent, you can make more posts like that. More value, more trust, more attention.
What you can do with this
- Watch for patterns – Which posts get a lot of saves? Which ones get a lot of sends? Note common topics, style, format.
- Make content “bookmarkable” – Use tips, checklists, quoteable lines, “dos & don’ts.” These are things people like to save for later.
- Encourage sharing in messages – At the end of your post, you could say things like: “Know someone who might find this useful? Send this to them.” That might nudge “sends.”
- Use the feedback – Use what you learn to:
• Pick topics people care about more
• Use formats (e.g. list, infographic, story) that attract saves/sends
• Refine how you write – tone, headings, visuals
Summary
These new metrics from LinkedIn – Save and Send – mean you have better tools to understand what content resonates. As a mortgage broker or finance professional, this LinkedIn update for brokers helps you improve how you connect with your audience.
Use these tools. Pay attention. Adjust. And over time, your content will get more reach and build more trust.
