MORTGAGE BROKERAGE | REBRAND | ORGANIC SOCIAL MEDIA | PAID SOCIAL MEDIA
1,600% Increase in Leads for UK Mortgage Brokerage
Discover how Verde Socials helped an award-winning mortgage brokerage transform their brand, grow their online reach, and generate significantly more leads through a strategic combination of organic social media and targeted Facebook advertising.
1,600%
more leads
150k+
video views
-90%
cost per engagement
The Client
Our client was an award-winning UK mortgage brokerage offering support with residential mortgages, buy-to-let mortgages, and protection services.
With a network of more than 40 brokers, the company needed a stronger online presence that could reflect their expertise and unique personality, while attracting and engaging potential clients.
Their goal was to:
improve brand perception
increase engagement on social media
reach new audiences
generate more leads through both organic and paid channels
The Challenge
Before working with Verde Socials, the client had a relatively corporate brand identity that didn’t fully reflect the approachable and supportive nature of their brokerage.
Their online presence lacked:
a strong visual identity
consistent messaging across platforms
engaging content that simplified complex mortgage topics
an effective strategy for lead generation through social media
They needed a complete transformation that would make their brand more relatable while also driving measurable marketing results.
Our Strategy
Our approach began with a complete brand refresh, designed to position the client as both professional and approachable while supporting their large broker network.
Brand Repositioning
We transformed the brand identity to create a more modern and relatable look and feel. This included updated visual elements, consistent messaging, and a clearer brand voice across all platforms.
The goal was to move away from a purely corporate appearance and create a brand that potential clients could easily trust and connect with.
Organic Social Media Growth
Using audience research and trend analysis, we developed a multi-platform content strategy designed to increase visibility and engagement.
The strategy focused on:
educational mortgage content
engaging social media formats
simplifying complex mortgage topics
leveraging trending content styles to expand reach
We introduced a consistent posting schedule across Reels, Stories, and feed posts to maximise visibility and audience engagement.
One TikTok video in particular gained significant traction, reaching over 150,000 views and dramatically increasing exposure for the brand.
Paid Facebook Advertising
Alongside the organic growth strategy, we implemented targeted Facebook advertising campaigns designed to generate website traffic, increase engagement, and drive new enquiries.
Through continuous testing and optimisation of different audience segments, we were able to significantly improve campaign efficiency while scaling overall performance.
Examples
The Results
The combined organic and paid strategy delivered substantial growth across both visibility and lead generation.
Organic Social Media Results
35,000 new people reached through trend-led content
68,000 monthly impressions
+26% increase in engagement
Viral TikTok video with over 150,000 views
Paid Advertising Results
+1,000% increase in engagement
-90% reduction in cost per engagement
+73% increase in link clicks
-23% reduction in cost per link click
1,600% increase in leads
36% reduction in cost per lead
I had the pleasure of working with Zuzia for a number of years on my social media - she’s ace! Her technical knowledge is absolutely superb and she really is great at what she does.
Do You Want To Start Seeing Results?
Apply to work with Verde Socials and receive a personalised growth breakdown outlining your authority gaps, paid acquisition potential, and next-step roadmap. We only onboard a limited number of mortgage firms each month to ensure quality of service.