COMMERCIAL MORTGAGE BROKERAGE | LINKEDIN | ORGANIC SOCIAL MEDIA
How We Built a Strong LinkedIn Presence From Zero for a Commercial Finance Brokerage
Discover how Verde Socials helped a Nottingham-based commercial mortgage brokerage establish their LinkedIn presence from scratch, build authority within their industry, and generate business enquiries through a strategic organic content approach.
500+
followers
25%
engagement rate
5,000+
impressions
The Client
The client was a Nottingham-based commercial mortgage brokerage specialising in complex commercial property financing and bridging loans.
As a growing business operating in a competitive and highly regulated sector, their goal was to build a strong professional presence online and position themselves as a trusted authority within the commercial finance space.
They wanted to connect with:
business owners
commercial property investors
residential mortgage brokers seeking commercial expertise
At the time they approached Verde Socials, they were starting completely from scratch with a brand new LinkedIn company page and no established online audience.
The Challenge
Entering the commercial finance sector online presents several challenges.
The client needed to build credibility quickly in a space where trust, expertise, and professional reputation are essential.
They faced several key obstacles:
launching a brand new LinkedIn company page with no followers
building authority in a highly specialised financial niche
reaching the right professional audience
explaining complex commercial finance topics in an engaging way
They needed a strategy that would help them establish authority while growing a professional network and generating genuine engagement.
Our Strategy
To achieve this, we developed a tailored LinkedIn growth strategy focused on building credibility, visibility, and meaningful engagement within their target audience.
LinkedIn Profile Optimisation
We began by optimising the founders’ personal LinkedIn profiles to act as an extension of the company brand.
This included:
professionally designed LinkedIn profile banners
optimised job titles and profile headlines
clear, engaging bios explaining who they help and how
Strengthening these profiles helped support the growth of the company page and positioned the founders as credible voices within the industry.
LinkedIn Content Strategy
Using industry insights, audience research, and search trends, we created a structured monthly content calendar tailored specifically for the commercial finance sector.
The strategy focused on a mix of:
educational finance insights
industry analysis
commentary on market developments
behind-the-scenes content to humanise the brand
The goal was to simplify complex financial topics while demonstrating expertise.
Consistent Content Production
We implemented a consistent posting schedule of three posts per week, including:
two static posts
one video post
For video content, we provided topic prompts and scripts for the client and handled the editing process to make the content more engaging and professional.
Examples
The Results
Within just a few months, the strategy began delivering strong growth and meaningful engagement.
LinkedIn Growth
500+ followers gained on a brand new LinkedIn company page within 7 months
25% engagement rate across content
10% monthly growth in post impressions, consistently achieved
Business Impact
multiple business enquiries generated within the first month of launching the LinkedIn strategy
a growing professional network within the commercial finance and property sectors
increased visibility and credibility within a highly specialised industry
Zuzia has been excellent for us. Grown our LinkedIn following from nothing and engaged really well. Monthly check-in’s are also great to keep on track. Highly recommend.
Do You Want To Start Seeing Results?
Apply to work with Verde Socials and receive a personalised growth breakdown outlining your authority gaps, paid acquisition potential, and next-step roadmap. We only onboard a limited number of mortgage firms each month to ensure quality of service.