WILLS & ESTATE PLANNING | REBRAND | ORGANIC SOCIAL MEDIA
How We Helped a Will-Writing Business Reach 17,000 Profile Views Through Strategic Social Media
Discover how Verde Socials helped a will-writing and probate services business refresh their brand identity, improve engagement, and significantly increase profile visibility through a targeted social media strategy.
17,000
new profile views
500+
new followers
+10%
engagement
The Client
The client was a small business specialising in will-writing and probate services.
Like many growing firms, the team was balancing multiple responsibilities and found it difficult to maintain a consistent and professional online presence while focusing on serving their clients.
They needed a social media strategy that could:
improve their online visibility
grow their audience
increase engagement
present a more professional and modern brand image
All without requiring them to spend valuable time managing social media themselves.
The Challenge
The will-writing industry presents a unique marketing challenge. Conversations around wills, probate, and estate planning can often feel serious or uncomfortable for audiences.
Hush Wills needed a social media presence that could communicate important information in a more accessible and engaging way, while still maintaining professionalism and trust.
They also needed a stronger brand identity that would help them stand out within an industry that often feels overly formal or outdated.
Our Strategy
To support the growth of Hush Wills, we implemented a strategy that combined brand transformation with a targeted content approach designed to increase reach and engagement.
Brand Refresh
We began with a complete brand refresh to modernise the business identity and differentiate it from the traditionally sombre tone often associated with the industry.
This included:
a redesigned logo
custom icons
full brand guidelines for consistent use across platforms
The new brand created a more approachable and modern look while still maintaining professionalism and trust.
Organic Social Media Growth
Our strategy focused primarily on Instagram and TikTok, two platforms that allow businesses to reach new audiences through engaging visual content.
Given the sensitive nature of the industry, we prioritised video content as a way to communicate important topics in a more approachable and relatable format.
By analysing audience behaviour and industry trends, we created content designed to:
simplify complex topics around wills and probate
increase reach through short-form video
build trust through educational content
SEO-Optimised Content
We also optimised posts using relevant keywords and hashtags to improve discoverability on social platforms.
This helped the Hush Wills profiles appear in more searches and significantly increase profile views over time.
Examples
The Results
Organic Social Media Results
500+ new followers gained across platforms
10% increase in engagement through improved calls-to-action
17,000 profile views generated through SEO-optimised content
Brand Impact
stronger, more professional online identity
a more approachable brand presence within a traditionally serious industry
increased visibility among potential clients searching for will-writing services
Running a small business means spinning a lot of plates. Verde Socials take that 'social media and marketing' plate away. Top communication and great ideas = easy. Highly recommend.
Do You Want To Start Seeing Results?
Apply to work with Verde Socials and receive a personalised growth breakdown outlining your authority gaps, paid acquisition potential, and next-step roadmap. We only onboard a limited number of mortgage firms each month to ensure quality of service.