MORTGAGE BROKERAGE | GOOGLE ADS
How We Generated 25 Mortgage Leads Per Month While Reducing Cost Per Conversion by 33%
Discover how Verde Socials helped a mortgage brokerage improve the efficiency of their Google Ads campaigns, increasing lead volume while significantly reducing advertising costs.
25
leads
£16
cost per lead
-33%
cost per conversion
The Client
This project involved supporting a mortgage brokerage that wanted to generate more enquiries through Google Ads, while maintaining strict control over their advertising budget.
Like many businesses running paid search campaigns, they needed a strategy that would deliver consistent, high-quality leads without overspending on clicks or inefficient targeting.
Their main goals were to:
increase monthly lead volume
reduce cost per conversion
maximise results from a relatively small advertising budget
The Challenge
Before optimising the campaigns, the brokerage was not achieving the level of performance they wanted from their advertising spend.
Paid search campaigns can quickly become expensive if they are not properly structured or optimised.
The brokerage needed a strategy that would:
attract higher-intent search traffic
reduce wasted ad spend
improve conversion rates
generate consistent mortgage enquiries
Our Strategy
To achieve these goals, we implemented a targeted Google Ads optimisation strategy designed to maximise efficiency while scaling lead generation.
Campaign Restructuring
We reviewed and restructured the Google Ads campaigns to ensure they were focused on high-intent mortgage search terms.
This included improving:
keyword targeting
ad group structure
search intent alignment
Ad Copy Optimisation
We developed improved ad copy designed to attract the right audience and encourage users actively searching for mortgage advice to click through.
The messaging focused on:
clear value propositions
trust and expertise
strong calls-to-action
Conversion Optimisation
We also focused on improving how traffic converted once users reached the website.
This included optimising campaign settings and targeting to ensure ads were reaching users most likely to enquire.
Continuous monitoring and refinement allowed us to gradually improve campaign efficiency while scaling lead generation.
The Results
Within the first month of optimisation, the campaigns began delivering significantly stronger results.
Lead Generation Performance
25 mortgage leads generated per month
£16 average cost per lead
26% increase in lead volume in the first month
Advertising Efficiency
£1.67 average cost per click
33% reduction in cost per conversion
Do You Want To Start Seeing Results?
Apply to work with Verde Socials and receive a personalised growth breakdown outlining your authority gaps, paid acquisition potential, and next-step roadmap. We only onboard a limited number of mortgage firms each month to ensure quality of service.