Hush Wills
Client Work
See how we helped a will-writing business increase engagement
by 10%, and reach 17,000 profile views through a fresh content strategy.
The Client:
Services: Organic Social Media Management, Rebrand
Hush Wills is a small will-writing and probate services business. Like many small firms, they were juggling multiple responsibilities and found it difficult to maintain a consistent online presence. They needed a social media strategy that would grow their audience, improve engagement, and give them a professional look online without taking time away from their core work.
What We Did:
We started by rebranding the business logo, creating icons, and a complete brand guidelines, that differentiated them from the gloomy death related industry.
We focused on Instagram and TikTok.
Before
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After
We then created a content strategy that focused on reach and relevance. We decided to produce mostly video content, to scale the reach, and connect with the audience easier, due to the difficult topics of the industry. By analysing the target audience and industry trends, we developed posts that would resonate with people in need of will-writing and probate services.
Finally, we optimised the posts with relevant keywords to improve SEO, helping Hush Wills appear in more searches and drive profile views.Leveraging audience research and trend analysis, I developed a multi-platform content strategy that balanced professionalism with personality. The rebrand included new visual identity, consistent messaging across platforms, and a content approach that made complex mortgage topics accessible and engaging.
Take a Look at Some of Our Work:
The Results:
> 500+ new followers gained across all platforms
> +10% increase in engagement through improved calls to action
> 17,000 profile views driven by SEO-optimised content
> Stronger online brand identity through a complete social media rebrand
Testimonial:
“Running a small business means spinning a lot of plates. Verde Socials take that ‘social media and marketing’ plate away. Top communication and great ideas = easy. Highly recommend.”
– Sam, Hush Wills
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