The Quality Finance People
Client Work
Find out how Verde Socials established a brand new brokerage in the LinkedIn space.
The Client:
Services: Organic Social Media, LinkedIn Management, Profiles Optimisation.
The Quality Finance People is a Nottingham-based commercial mortgage brokerage specialising in complex commercial property financing and bridging loans. They approached me in January 2025, looking to establish their digital presence and build authority in the competitive commercial finance sector.
As a growing firm in a highly regulated industry, they needed to reach business owners, commercial property investors, and residential mortgage brokers seeking commercial expertise – all starting from zero with a brand new LinkedIn company page.
What We Did:
We developed a tailored LinkedIn content strategy. We started with optimising the founders personal LinkedIn profiles, to act as an extension of the brand, in support to grow a completely new LinkedIn business page.
We made new profile banners, optimised their titles and made bios that clearly explained what they do and who they help.
Leveraging my deep understanding of the commercial finance sector, I developed monthly content calendars based on industry news, search trends, and audience insights. Using a strategic mix of educational content, industry analysis, and behind-the-scenes humanisation, I created posts that demystified complex finance topics while building genuine authority.
We focused on 3 posts a week: 2 static and 1 video post. I provided prompts and scripts for the videos, and edited the videos for the client, making the topics more engaging through video editing.
Prioritising authentic engagement over vanity metrics, my strategy focused on active community participation, strategic commenting, and building genuine relationships with target demographics in the commercial property and finance sectors.
I tailored The Quality Finance People’s organic LinkedIn strategy to maximise trust-building through consistent, valuable content. Content was optimised for LinkedIn’s algorithm through strategic timing, relevant hashtags, and engagement-focused CTAs.
Take a Look at Some of Our Work:
The Results:
> 500+ New followers generated on brand new LinkedIn account in 7 months
> 25% Engagement rate
> +10% Monthly increase in post impressions, consistently delivered
> Multiple business enquiries within the first month of launching.
Testimonial:
“Zuzia has been excellent for us. Grown our LinkedIn following from nothing and engaged really well. Monthly check-in’s are also great to keep on track. Highly recommend.”
– Ryan, The Quality Finance People
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