Facebook Ads For Mortgage Brokers
Build authority, attract inbound enquiries, and become the trusted mortgage expert in your area through strategic Facebook Ads
WHAT ARE FACEBOOK ADS
What Are Facebook Ads?
Facebook Ads allow mortgage brokers to reach potential clients across platforms like Facebook and Instagram through targeted advertising.
Unlike search advertising, which captures people actively searching, Facebook Ads help you reach people before they start looking for a mortgage broker.
With the right strategy, Facebook Ads allow mortgage brokers to consistently reach new audiences, generate interest in their services, and drive enquiries from potential clients.
WHY IS IT IMPORTANT?
Why Mortgage Brokers Need Facebook Ads?
$1.22
average CPC cost for finance professionals
$21.87
average cost per lead
9.09%
average conversion rate
Many potential mortgage clients are not actively searching for a broker yet.
Instead, they are:
- researching property
- considering buying a home
- exploring remortgage options
- planning future financial decisions
Facebook and Instagram allow mortgage brokers to reach these audiences earlier in the decision-making process.
For mortgage brokers looking to grow their client base, Facebook Ads can become a powerful channel for generating new opportunities and increasing visibility.
THE PROBLEM
Why Most Mortgage Brokers Struggle With Social Media
At Verde Socials, we specialise in running Facebook and Instagram advertising campaigns specifically for mortgage brokers.
Our focus is on generating qualified enquiries while ensuring advertising budgets are used efficiently.
Our Facebook Ads service includes:
- Campaign Strategy
- Audience Targeting
- Ad Creation
- Landing Page Optimisation
- Campaign Management
- Performance Tracking
FAQ
Questions You Probably Have
Are Facebook Ads effective for mortgage brokers?
Yes. Facebook Ads are particularly useful for reaching potential clients earlier in their decision-making journey, allowing mortgage brokers to build awareness and generate enquiries from people considering buying or refinancing a property.
How much should mortgage brokers spend on Facebook Ads?
Budgets vary depending on your goals and local competition. Many brokers begin with a moderate monthly budget and increase investment as campaigns begin generating enquiries.
What types of Facebook Ads work best for mortgage brokers?
Campaigns that provide helpful information, promote consultations, or highlight mortgage advice often perform well. Educational content can also build trust and encourage engagement.
How long does it take to see results from Facebook Ads?
Campaigns can begin generating traffic shortly after launch, but performance typically improves as campaigns are optimised over time.
What is the difference between Facebook Ads and Google Ads?
Google Ads capture people actively searching for mortgage advice, while Facebook Ads introduce your services to potential clients earlier in the buying journey.
Ready To Start Reaching More Mortgage Clients Through Facebook Ads?
We’ll assess where you are now, identify the biggest opportunities for growth, and map out a tailored system for your brokerage.