Google Ads & PPC is one of the fastest ways to get leads online. When someone searches for a mortgage or financial help, when set up right, your ad can show right at the top of Google. That means you’re in front of people at the exact moment they are looking for what you offer.
Google Ads is a tool that lets businesses show their ads to people searching for things online. PPC stands for “Pay-Per-Click,” which means you only pay when someone clicks on your ad.
You can reach the right people at the right time. You choose the words (keywords) people might type when looking for your product or service. Then, your ad appears at the top of Google search results.
For mortgage brokers and finance professionals, that could mean, that instead of waiting for people to find you organically, you appear when they type in “mortgage broker near me” or “commercial property finance”, depending on your keywords.
While social media’s goal is to catch people scrolling in their free time and build awareness over time, Google Ads targets people who are already specifically looking for your service – and you’re right there with your offer. It helps you be in the right place at the right time, on the biggest search platform.
With Google Ads, you don’t chase leads. You let the right leads come straight to you.
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