Organic Social Media Marketing - Verde Socials

Organic Social Media Management

Organic social media is a crucial element of your marketing funnel. It’s where your leads get warm and where you build trust and authority – all the important fundamentals for ensuring the success of other marketing stages.

What Is Organic Social Media Marketing?

Organic social media marketing is when you post on social media without paying for ads. The goal is to connect with people, earn their trust, and show what your business does.

For mortgage brokers and finance professionals, this means sharing tips about mortgages, market news, and money advice. It helps people learn and shows that you are an expert they can trust.

Why Is It Crucial for Your Mortgage Brokerage?

There are over 56 million people in the UK using social media. That’s a huge opportunity for mortgage brokers to reach potential clients.

Organic social builds trust and shows your expertise. It helps you stay visible so that when someone needs a mortgage, remortgage, or insurance, you’re the first person they think of. LinkedIn is especially important for business owners and property investors, while Instagram and Facebook help you connect with a wider audience.

A strong organic social presence makes people 33% more likely to consider your business, and 80% of business leads come from LinkedIn.