This quiet mortgage period social media strategy helps brokers stay visible even when enquiries naturally slow down.

For most UK mortgage brokers, November and December naturally slow down due to year-end priorities. Homebuyers usually shift into end-of-year mode, and as a result, big financial decisions get postponed until January. Because of this, many advisors assume they should also slow down online – however, that’s where the real mistake happens.

And that’s completely normal.

But here’s the problem:
Most mortgage brokers also slow down their social media activity – and that’s the real mistake.

Even though enquiries dip, your visibility shouldn’t.
In fact, quiet periods are one of the best opportunities to strengthen your brand, build trust, and prepare for the surge of interest that arrives in the new year.

Below is the exact system I use for my mortgage-broker clients to make sure their social presence grows during slow months – not stalls.

1. Slow Down on Sales – and Double Down on Trust Building

During quieter periods, audiences tend to respond better to relatable, human content rather than direct sales messaging. Therefore, this is the perfect moment to shift towards relationship-building content. When you stop pushing sales and start showing your personality, people begin to recognise you as a trustworthy advisor – long before they are ready to enquire.

✔ Show your face
✔ Explain your process
✔ Share behind-the-scenes
✔ Talk about what makes your advice different
✔ Share case studies about past clients (without giving details)

People choose mortgage advisors based on trust – not generic “we compare the whole of the market” posts.

When enquiries drop, your job is to strengthen the relationship with your audience so they remember you when they’re ready to act.

2. Meet Customers Where They’re At (And What They’re Googling)

Even in slow months, people still search things like:

❓ “How to get preapproved for a mortgage”
❓ “How much deposit do I need?”
❓ “Is winter a good time to buy a house?”
❓ “Should I remortgage now or wait?”

This tells you exactly where their mindset is:

They’re gathering information — not ready to call an advisor (yet).

Your social media content should speak directly to these search behaviours:

❄ Simple explainer posts
❄ Step-by-step guides
❄ “What you need to know before January”
❄ “Mistakes to avoid when planning a mortgage in the new year”

If they’re researching, you become the person with the answers, and that’s what positions you as the advisor they eventually contact.

3. Review What Worked – and What Didn’t

Every mortgage broker is different – audience, region, niche, property types, client profiles.

That’s why copying what another advisor is doing rarely works.

Slow months are ideal for a proper review:

❓What posts generated enquiries this year?
❓Which platforms actually drove traffic?
❓What content your audience engaged with most?

Going into January without this clarity means repeating the same results.

Going into January with a clear strategy means higher reach, higher visibility, and higher enquiry volume.

Set Yourself Up for a Stronger 2026

Quiet periods don’t have to mean low growth.

If you use November and December wisely, you can:

✔ Strengthen your brand
✔ Build trust with future clients
✔ Show up where people are researching
✔ Prepare your content strategy for January
✔ Position yourself as the advisor they remember when it counts

Brokers who follow a clear quiet mortgage period social media strategy consistently see stronger enquiry levels in January.

Want a free review of your social media presence?

I’ll audit:

✔ Your content
✔ Your positioning
✔ Your consistency
✔ Your messaging
✔ Your bio + page setup

Just contact me at [email protected], and I’ll send you personalised recommendations on how to improve visibility and enquiries in the new year.